Privacy Policy
Last updated: 21 June 2026
This Privacy Policy explains how Emma Farmer trading as All About Holistics collects, uses, stores and protects your personal data when you visit our website, contact us, join our mailing list, complete a quiz, book a session, attend an event or use our services.
We have written this in plain English so you can understand what information we collect, why we collect it and what rights you have.
Who we are
This website is operated by Emma Farmer trading as All About Holistics.
In this Privacy Policy, “All About Holistics”, “we”, “us” and “our” refers to Emma Farmer trading as All About Holistics.
For data protection purposes, Emma Farmer trading as All About Holistics is the controller of your personal data. This means we are responsible for deciding how we collect and use your personal data.
If you have any questions about this Privacy Policy or how your personal data is used, you can contact us at:
Email: hello@allaboutholistics.com
Website: www.allaboutholistics.com
The personal data we collect
Personal data means any information that can identify you, either directly or indirectly.
We may collect, use, store and transfer different types of personal data about you, including:
- Identity Data: This may include your first name, last name, title, social media handle or similar identifier.
- Contact Data: This may include your email address, telephone number, postal address or billing details.
- Enquiry and Communication Data: This may include information you provide when you contact us, complete a contact form, send us an email, message us on social media, reply to our emails or communicate with us in another way.
- Booking and Service Data: This may include details about sessions, workshops, events, appointments or services you book with us, including booking dates, appointment times, service preferences, attendance information and related notes.
- Quiz and Form Data: This may include your answers to quizzes, Typeform forms, contact forms, enquiry forms, feedback forms or other forms you complete through our website or linked services.
- Financial and Transaction Data: This may include details of payments made for our services, events, workshops or other offerings. We do not usually receive or store full payment card details, as payment processing is handled by third-party payment providers such as Stripe or PayPal.
- Marketing and Communications Data: This may include your preferences in receiving marketing emails from us, which mailing list you have joined, your email preferences and whether you have opened or interacted with our emails.
- Technical and Usage Data: This may include information about how you use our website, your IP address, browser type, device information, time zone setting, operating system, website usage information and cookie preferences. Please see our Cookie Policy for more information about cookies and similar technologies.
Sensitive personal data
Because of the nature of our work, you may choose to share sensitive or deeply personal information with us.
This may include information about your health, wellbeing, emotional state, stress, anxiety, personal circumstances, spiritual beliefs, energetic experiences, Reiki, oracle readings, Akashic Records, essential oil preferences, holistic support needs or other matters connected with your enquiry, booking, session or workshop.
Some of this information may be special category data under data protection law, particularly where it relates to health or wellbeing.
We will only collect and use sensitive personal data where it is relevant to the service you have requested, where you have chosen to share it with us, and where we have a lawful basis and, where required, an additional special category condition such as your explicit consent.
Please do not send us sensitive personal data through a general contact form unless it is relevant to your enquiry or the service you are asking about.
How we collect your personal data
We may collect personal data in the following ways:
Information you give us directly
You may give us personal data when you:
- contact us through our website;
- complete a contact form or enquiry form;
- complete a quiz or Typeform;
- sign up to one of our mailing lists;
- book a session, workshop, event or appointment;
- make a payment;
- attend a session, workshop or event;
- respond to emails or social media messages;
- provide feedback or testimonials;
- share information before, during or after a session.
Information collected automatically
When you use our website, some technical information may be collected automatically through cookies and similar technologies.
This may include your IP address, browser type, device information and information about how you interact with the website.
Please see our Cookie Policy for further details.
Information from third-party tools
We may receive personal data from third-party platforms and service providers we use to run our website and business, such as:
- WordPress and Divi;
- Complianz;
- Contact Form 7;
- Ninja Forms;
- Antispam Bee;
- Typeform;
- Jotform;
- Flodesk;
- Calendly;
- Zoom;
- Stripe;
- PayPal;
- Eventbrite;
- Notion;
- email, hosting and website service providers.
How we use your personal data
We will only use your personal data where we have a lawful basis to do so.
The lawful bases we may rely on include:
- performance of a contract, where we need to provide a service, session, event or workshop you have requested;
- consent, where you have actively agreed to something, such as joining a mailing list or sharing sensitive information;
- legitimate interests, where we have a reasonable business reason to use your data, provided your rights and interests do not override that reason;
- legal obligation, where we need to use or keep information to comply with the law, tax rules or accounting requirements.
Purposes for which we use your personal data
| Purpose | Type of data used | Lawful basis |
| To respond to enquiries or messages | Identity, Contact, Enquiry and Communication Data | Legitimate interests and/or steps before entering into a contract |
| To provide services, sessions, readings, workshops or events | Identity, Contact, Booking and Service Data, relevant sensitive information | Performance of a contract; explicit consent where special category data is processed |
| To manage bookings and appointments | Identity, Contact, Booking and Service Data | Performance of a contract |
| To process payments | Identity, Contact, Financial and Transaction Data | Performance of a contract; legal obligation; legitimate interests |
| To send booking confirmations, reminders and service-related messages | Identity, Contact, Booking and Service Data | Performance of a contract; legitimate interests |
| To deliver quizzes and follow-up content | Identity, Contact, Quiz and Form Data, Marketing and Communications Data | Consent and/or legitimate interests depending on how you interact with the quiz |
| To send newsletters and marketing emails | Identity, Contact, Marketing and Communications Data | Consent |
| To manage our general mailing list and essential oils mailing list | Identity, Contact, Marketing and Communications Data | Consent |
| To keep records for admin, tax, accounting and business management | Identity, Contact, Booking, Transaction and Communication Data | Legal obligation; legitimate interests |
| To protect our website from spam, misuse or security issues | Technical Data, Usage Data, form data | Legitimate interests |
| To improve our website, content, services and customer experience | Technical Data, Usage Data, feedback and general interaction data | Legitimate interests |
| To deal with complaints, disputes or legal claims | Relevant personal data depending on the issue | Legitimate interests; legal obligation; establishing, exercising or defending legal claims |
Email marketing
We have a general mailing list and a separate essential oils mailing list.
You will only receive marketing emails from us if you have signed up, opted in or otherwise given us permission to contact you in that way.
Our emails may include updates, educational content, event information, offers, spiritual and holistic content, essential oil information, workshop information and other All About Holistics news.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at hello@allaboutholistics.com.
If you unsubscribe from marketing emails, we may still send you service-related emails, such as booking confirmations, appointment reminders, event updates or important information about something you have booked or requested.
We do not sell your personal data to third parties for marketing purposes.
We will not share your personal data with third parties for their own marketing purposes unless you have given us express consent.
Sharing your personal data
We may share your personal data with trusted third-party service providers where this is necessary to run our website, manage our business, provide services to you, process payments, send emails or manage bookings.
These may include:
- website and hosting providers;
- WordPress and website plugin providers;
- form providers such as Contact Form 7, Ninja Forms, Typeform and Jotform;
- email marketing providers such as Flodesk;
- booking and video call providers such as Calendly and Zoom;
- payment providers such as Stripe and PayPal;
event platforms such as Eventbrite; - admin and note-taking tools such as Notion;
- IT, security, email and cloud storage providers;
- professional advisers, such as accountants or legal advisers;
- HMRC, regulators or other authorities where required by law.
We require third-party service providers to respect the security of your personal data and to use it only for the purposes for which it was provided.
International transfers
Some of the third-party tools and service providers we use may process personal data outside the UK.
Where personal data is transferred outside the UK, we expect our service providers to use appropriate safeguards required by data protection law. These may include adequacy regulations, standard contractual clauses, international data transfer agreements or other lawful transfer mechanisms.
Data Security
We take appropriate steps to protect your personal data from being accidentally lost, used, accessed, altered or disclosed without authorisation.
We limit access to your personal data to those who have a genuine need to access it for business, service, technical, legal or administrative purposes.
However, no online system can be guaranteed to be completely secure. Please take care when sending sensitive information online and avoid sending unnecessary sensitive details through general contact forms.
How long we keep your personal data
We will only keep your personal data for as long as reasonably necessary for the purposes for which it was collected, including to provide services, respond to enquiries, manage bookings, comply with legal obligations, keep business records and deal with complaints or disputes.
As a general guide:
- enquiry records may be kept for up to 2 years after our last contact with you;
- client, booking and service records may be kept for up to 6 years where needed for tax, accounting, legal or business record purposes;
- financial and transaction records may be kept for up to 6 years for tax and accounting purposes;
- mailing list data will usually be kept until you unsubscribe or ask us to delete it;
- sensitive information shared in connection with sessions or services will only be kept for as long as reasonably necessary for the purpose it was collected, unless we need to keep it for legal, insurance, complaint or record-keeping reasons;
- cookie consent records may be kept in line with our cookie settings and consent management tool.
In some circumstances, you can ask us to delete your personal data. Please see the “Your legal rights” section below.
Your legal rights
Under data protection law, you have rights in relation to your personal data.
Depending on the circumstances, you may have the right to:
- request access to the personal data we hold about you;
- request correction of inaccurate or incomplete personal data;
- request erasure of your personal data;
- object to our use of your personal data;
- request restriction of processing;
- request transfer of your personal data;
- withdraw consent where we rely on consent to process your personal data;
- object to direct marketing at any time.
If you want to exercise any of these rights, please contact us at hello@allaboutholistics.com.
You will not usually have to pay a fee to exercise your rights. However, we may charge a reasonable fee or refuse to comply with a request if it is clearly unfounded, repetitive or excessive.
We may need to ask you for information to confirm your identity before responding to your request.
We aim to respond to valid requests within one month. If your request is complex or you have made several requests, it may take longer, but we will let you know.
Complaints
We would appreciate the chance to deal with any concerns first, so please contact us at hello@allaboutholistics.com if you have any questions or concerns about how we use your personal data.
You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection matters.
You can find more information at www.ico.org.uk.
Keeping your details up to date
It is important that the personal data we hold about you is accurate and current.
Please let us know if your personal data changes during your relationship with us, for example if you change your email address or contact details.
Third-party links
Our website may include links to third-party websites, plug-ins, tools or applications.
This may include services such as Typeform, Jotform, Flodesk, Calendly, Zoom, Stripe, PayPal, Eventbrite, Google Maps, dōTERRA or social media platforms.
Clicking on those links or using those services may allow third parties to collect or share data about you.
We do not control third-party websites or services and we are not responsible for their privacy policies. We recommend that you read the privacy policy of any third-party website or service you use.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, especially if we change the way we work, the services we offer, the tools we use or the legal requirements that apply to us.
The latest version will always be available on this page.
CONTACT
hello@allaboutholistics.com
@allaboutholistics